Dear Ego, I am in charge now...

Dear Ego,

I know you mean well.

You whisper that waiting is smart. That more time means more clarity. That if I just think things through a little longer, I’ll know the perfect next move.

But that’s the lie, isn’t it?

You don’t want clarity. You want control. You want hesitation. You want me stuck in the loop—analyzing, overthinking, delaying—because as long as I’m waiting, I’m not risking.

But I see it now.

1. Hesitation doesn’t protect me. It steals from me.

2. The longer I wait, the further I fall behind.

3. The more I overthink, the less I execute.

4. The more I second-guess, the more momentum I lose.

So here’s the truth:

1. I don’t need more time.

2. I don’t need more validation.

3. I don’t need more proof.

4. I need to move. Right now.

The best decisions aren’t made in comfort—they’re made in motion.

I’m done waiting for the perfect moment.

I’m done analyzing myself into inaction.

I’m done giving you the wheel.

I make decisions. I execute. I adjust as I go.

That’s who I am now.

We’re moving forward.

I got this.

- Me.

The Hard Truth

Most founders think their biggest threat is competition.

It’s not.

Hesitation is the real enemy.

Every time you wait, someone else takes action.

Every time you overthink, you lose momentum.

Every time you delay, you train yourself to stay stuck.

You call it “strategy.” It’s fear.

The best CEOs? They don’t wait for perfect. They move, adjust, and win.

CEO Action Challenge

Progress isn’t about waiting for the perfect moment—it’s about making the next right move.

Pick one action that moves you forward today:

→ Let go of what’s holding you back. A project, a person, a habit—you already know what needs to go.

→ Own your value. If you haven’t raised your prices in a year, it’s time to adjust.

→ Send the email. The one you’ve been holding off on. The opportunity, the hire, the next big step—just send it.

→ Cut what’s draining you. If it’s not working and you won’t start it today, let it go.

→ Make the decision. The one that’s been weighing on you for weeks. Clarity comes from action.

No overthinking. No delaying. Just one move forward.

Then keep going.

CEO Moves

If your ego had a voice, what would it be saying? Write it down.

Here’s how:

📌 Step 1: Call out what your ego tells you.

“You’re not ready.”

“You don’t have enough experience.”

“You might fail.”

📌 Step 2: Expose the lie.

Waiting isn’t smart. It’s just avoiding action.

Not making a decision is a decision—to stay stuck.

I don’t need permission. I just need to move.

📌 Step 3: Declare what happens next.

Today, I stop listening.

Today, I make decisions and adjust along the way.

Today, I act.

Write it down. Read it out loud. Then execute.

One Brutal Question

What’s one decision you’ve been avoiding for months? Why?

Final Close

You say you want to lead. Prove it.

The world moves fast. Are you moving with it?

Until Next Time Founders

-Seshan Nissanka

📌 P.S. Ready to grow or exit your business? Let’s talk.