Dear Ego, I’m Not Charging Enough...

Dear Ego,

I hear you.

You whisper that if we raise our prices, clients will leave. That we’re not “big enough” to charge more. We should wait until we feel more qualified, established, and validated.

But I see through you.

This isn’t about pricing—it’s about fear. Fear of rejection. Fear of pushing too hard. Fear that maybe, deep down, we don’t deserve to charge more.

But here’s the truth:

The market doesn’t reward the cheapest. It rewards the most valuable. And if we don’t believe in our worth, neither will anyone else.

We’ve underpriced ourselves long enough. The people who truly value what we offer will pay.

So today, I stop listening. Today, we price like we mean it.

We’re moving forward.

I got this.

- Me.

The Hard Truth

Charging too little isn’t being competitive—it’s being insecure.

If you keep underpricing, you’re teaching clients to undervalue you. The ones who leave? They were never your clients, to begin with.

CEO Action Challenge:

• Audit your pricing. If you haven’t raised it in a year, it’s time.

• Increase your rates by 10-30%. The right clients will stay.

• Tell one current or potential client your new rate—without apologizing.

CEO Action Challenge

• Audit your pricing. If you haven’t raised it in a year, it’s time.

• Increase your rates by 10-30%. The right clients will stay.

• Tell one current or potential client your new rate—without apologizing.

CEO Moves

If your ego had a voice, what would it be saying? Write it down.

Here’s how:

📌 Step 1: Call out what your ego tells you.

“You’re not ready.”

“You don’t have enough experience.”

“You might fail.”

📌 Step 2: Expose the lie.

Waiting isn’t smart. It’s just avoiding action.

Not making a decision is a decision—to stay stuck.

I don’t need permission. I just need to move.

📌 Step 3: Declare what happens next.

Today, I stop listening.

Today, I make decisions and adjust along the way.

Today, I act.

Write it down. Read it out loud. Then execute.

One Brutal Question

If you had zero fear of losing clients, how much would you charge?

Final Close

You say you want to run a profitable business. Prove it.

They're too low if your prices don’t scare you a little.

Until Next Time Founders

-Seshan Nissanka

📌 P.S. Ready to grow or exit your business? Let’s talk.